Go-To-Market Strategy
Learn the essentials of creating a go-to-market strategy, including market analysis, positioning, and channel selection.
Learning Objectives
Understand how to develop a go-to-market strategy for a startup.
Topics
Competitive Analysis
Understand how to analyze competitors in your market.
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Market Segmentation
Learn how to divide a market into distinct segments.
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Value Proposition
Learn how to create a compelling value proposition for your startup.
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Positioning Strategy
Understand how to position your product in the market.
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Pricing Basics
Learn the basics of pricing strategies for startups.
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Distribution Channels
Explore different distribution channels for reaching customers.
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Marketing Channels
Learn about various marketing channels and their uses.
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Inbound and Outbound Marketing
Understand the difference between inbound and outbound marketing strategies.
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Digital Marketing Basics
Familiarize yourself with digital marketing tactics.
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Realtime audio conversation for interactive session.
Interactive realtime chat session.
Live whiteboard explanation and collaboration.
Real-time wide variety of examples.
Continuous assessment and feedback.
Progress monitoring and record progress journey.
Broadcast session with larger audience for free.
Attend audience queries and provide responses.