Startup Founder's Playbook: The Basics
This beginner level course provides an introduction to the essential skills and knowledge needed to launch or lead a startup. It covers fundamental concepts of startup execution, including product development, go-to-market strategies, fundraising basics, team building, and key metrics tracking.
Learning Objectives
To equip learners with foundational startup skills to launch or lead a startup.
Chapters
Learn the essentials of creating a go-to-market strategy, including market analysis, positioning, and channel selection.
Goal:Understand how to develop a go-to-market strategy for a startup.
Understand how to analyze competitors in your market.
Learn how to divide a market into distinct segments.
Learn how to create a compelling value proposition for your startup.
Understand how to position your product in the market.
Learn the basics of pricing strategies for startups.
Explore different distribution channels for reaching customers.
Learn about various marketing channels and their uses.
Understand the difference between inbound and outbound marketing strategies.
Familiarize yourself with digital marketing tactics.
Introduction to key metrics and analytics tools necessary for tracking startup progress and performance.
Goal:Understand how to use metrics to track startup success.
Learn how to calculate and interpret CAC.
Explore how to calculate and use LTV in decision-making.
Understand what churn rate is and how to manage it.
Learn about conversion rates and how to improve them.
Familiarize yourself with tools used for startup analytics.
Understand the importance of data in making business decisions.
Learn how to create and use dashboards for tracking performance.
Explore benchmarks for key metrics in your industry.
Identify key metrics used to evaluate startup performance.
Learn how to recruit, build, and manage an effective startup team that aligns with your vision and goals.
Goal:Understand the basics of hiring and managing a startup team.
Learn how to define roles and responsibilities in a startup.
Explore effective recruitment strategies for startups.
Learn techniques for conducting effective interviews.
Understand the onboarding process and its importance.
Learn how to foster positive team dynamics in a startup.
Explore the basics of leadership and management in startups.
Understand how to structure compensation and benefits for a startup team.
Learn strategies for managing remote teams effectively.
Explore the importance of company culture and how to cultivate it.
Gain an introductory understanding of the fundraising process, investor dynamics, and financing options available to startups.
Goal:Learn the basics of fundraising for startups.
Understand the importance of an elevator pitch and how to craft one.
Explore different types of funding available for startups.
Learn about angel investors and venture capitalists and how they invest in startups.
Learn how to create a compelling pitch deck for investors.
Learn the fundamentals of startup valuation.
Explore the components of a term sheet in a funding round.
Learn negotiation basics when dealing with investors.
Understand how crowdfunding works for startups.
Learn the essentials of financial planning in a startup context.
Learn the basics of what a startup is and the mindset required to succeed in the startup ecosystem.
Goal:Understand the definition and characteristics of a startup.
Explore the definition of a startup and how it differs from traditional businesses.
Learn about the entrepreneurial mindset necessary for startup success.
Understand the components and players in the startup ecosystem.
Introduction to the lean startup approach to building businesses.
Learn about the different stages of a startup's development.
Understand the role of failure and pivoting in a startup journey.
Explore case studies of successful startups and their journeys.
Identify common challenges faced by startups and how to overcome them.
Familiarize yourself with common terms and jargon used in the startup world.
Explore the process of developing a product from idea to market-ready prototype, including validation and management techniques.
Goal:Learn the basics of product development for startups.
Learn how to generate and refine startup ideas.
Understand how to perform basic market research to validate your startup idea.
Learn the concept of MVP and its importance in startups.
Understand how to create a product roadmap for your startup.
Learn how to gather and implement user feedback in product development.
Explore agile methodologies in product development.
Learn techniques for creating product prototypes.
Understand the steps involved in launching a startup product.
Familiarize yourself with tools commonly used in product management.
Gain a foundational understanding of legal and compliance issues relevant to startups, including intellectual property and business structures.
Goal:Learn the basics of legal and compliance issues for startups.
Understand different business structures and their implications.
Learn about intellectual property and its importance for startups.
Understand the process of registering a trademark.
Explore the types of contracts and agreements used in startups.
Learn about compliance requirements for startups.
Understand the basics of employment law as it applies to startups.
Learn about privacy laws and data protection requirements.
Understand the basics of risk management in a startup context.
Familiarize yourself with resources for legal assistance.
Realtime audio conversation for interactive session.
Interactive realtime chat session.
Live whiteboard explanation and collaboration.
Real-time wide variety of examples.
Continuous assessment and feedback.
Progress monitoring and record progress journey.
Broadcast session with larger audience for free.
Attend audience queries and provide responses.